Over at Social Abacus, Kate Niederhoffer compiled a list of predictions for 2009 about measurement and analytics. Below are four broad themes she pulled out from individual researchers' contributions to the discussion. You can download her summary as a PDF file from her post.
- We will substantially advance our understanding of individuals and the meaningful connections they have.
- We will identify methods to tap what people are *really* thinking, feeling, and paying attention to, meanwhile gaining insight on what a measurement is truly capturing.
- We will determine how to measure the value of social interactions and attach financial value, whether we’re monetizing attention or a new medium.
- We will build better tools to manage-- analyze and visualize-- massive volumes of data, primarily tapping the evolving social graph.
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